Trade Shows can be confusing, particulary when you are unfamiliar with the language. Here is a list of the most commonly used trade show terms along with their definitions. If you know the word you are looking for, simply click on the first letter and go directly to the beginning of the alphabetical listing for that letter.

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SATIN FINISH:  Smooth semi-gloss finish; usually a metal or lacquered surface.

SCAB:  Employee who continues to work in a company during a strike or who accepts employment at a company in which a strike is going on. Also, an employee who takes a job in a non-union shop or under non-union conditions when the union is trying to organize the industry.

SCALE MODEL:  Any model articulating all components of the original object, but in a smaller size.

SECOND-TIER:  A city where the space limitations of the convention center, the hotels or both, make the city more appropriate for smaller meetings and shows.

SECURITY CAGES:  Cages supplied to exhibitors to lock up materials.

SECURITY CONTRACTOR:  Company hired by exhibit or show management to keep individual exhibits and the entire show floor safe using guards, closed circuit TV, ect.

SELF-CONTAINED EXHIBIT/UNIT:  Type of exhibit where a crate/case is opened and becomes part of the exhibit.

SEMI-SKILLED LABOR:  Persons whose work is limited to a well-defined work routine; or work in which lapses of performance would not cause excessive damage to product or equipment.

SERVICE CONTRACTORS:  Company that provides services to management and exhibitors.

SERVICE DESK:  On-site location for ordering or reconfirming services provided by general service contractor and specialty contractors and where the contractor customer service personnel and transportation representatives are located.

SERVICE KIT:  (See exhibitor manual)

SERVICE PAVILION:  Location to order or reconfirm functions provided by the exposition management.

SET-UP:  The function of erecting the displays. Installation.

SET-UP DRAWING:  The plans from which the exhibit components are assembled.

SET-UP PERSONNEL:  Exhibit installers.

SHELL SCHEME:  A standard exhibit shell which is widely used throughout the world, except in the U.S.

SHIPMENT:  Freight tendered to a carrier by one consignor at one place at one time for delivery to one consignee at one place on one bill of lading.

SHIPPER:  Person or company who originates a shipment and is the consignor.

SHIPPING CASE:  A container for exhibit components for one use. Usually with screwed or nailed lid. Also known as Packing Case.

S-HOOK:  Type of hanging hardware in the shape of the letter "S" used as a hanger for plaques, banners, ect.

SHOW BREAK:  Time specified for the close of the exhibition and beginning of dismantling.

SHOW CARD:  Material used for show signs.

SHOW DECORATOR:  Craftsperson used to install drape, fabric, signs, ect. Has also become a common term for a general service contractor.

SHOW MANAGER:  Person who manages the overall functions, arrangements, and logistics for a tradeshow. Also known as Exposition Manager, Show Organizer, and Show Producer.

SHOW OFFICE:  On-site show management office.

SHOW ORGANIZER:  Person responsible for all aspect of planning, promoting, and producing an exposition. Also known as Exposition Manager, Show Manager, and Show Producer.

SHOW PHOTOGRAPHER:  Official photographer for exhibition appointed by show organizer.

SHOW PRODUCER:  Person responsible for all aspect of planning, promoting, and producing an exposition. Also known as Exposition Manager, Show Manager, and Show Organizer.

SHOWCASE:  General term for glazed or framed enclosure to display objects.

SHOW-WITHIN-A-SHOW:  A show with its own name and own focus that takes place within a larger, related event.

SHRINK WRAP:  Process of wrapping loose items on pallet with heat-sealed, transparent plastic wrapping.

SIDE RAIL:  A low divider between exhibits.

SIGN CLOTH:  Lightweight material, as opposed to canvas, used for banners, signs, and streamers.

SIGN HOLDER:  Stand for displaying signs.

SIGN STANDARD:  Frame or stand to display signs.

SILK SCREEN:  A printing platform or location for loading or unloading at a place.

SKID:  Wooden platform used to support machinery or a collection of objects for easier handling. Also thick wood blocks attached to crates which allow forklift access for easier handling.

SKIRTING:  Decorative covering around tables and risers.

SL&C:  An abbreviation for Shipper's Load adn Count.

SLIDER:  Telescopic pipe, used to support drapes.

SOFFET:  A lowered portion of a ceiling.

SPACE:  Exhibitor location in the hall.

SPACE RATE:  Cost per square foot or per square meter for exhibit space.

SPECIAL HANDLING:  Applies to display shipments requiring extra labor, equipment, or time in delivery to booth area.

SPECIALTY CONTRACTOR:  A supplier of a specific show service, such aas photography, rental of furniture or a/v equipment, or floral decoration.

SPLICE:  Twisting together of two or more electrical wires to provide continuous power.

SPONSORSHIP:  Payment of the cost of a service or activity at an event, in exchange for being publicized at the event.

SPOTLIGHT:  A lamp providing a controlled circle of light.

SPOTTING:  Placement or "dropping" of a trailer by a carrier for loading or unloading.

SPREADER:  A device used with a crane for special lifting of equipment.

ST LABOR:  Labor performed on straight time.

STACHIONS:  Upright posts used to support signage; also support ropes which prevent entry or direct traffic in, for instance, registraion area.

STAGEHAND:  Union labor that handles spotlights, rigging, and scenery for theatrical productions. In some cities, they may also include decorating tasks, such as hanging draperies at convention facilities.

STAGING AREA:  (1) A preparation area, usually on premises, where suppliers review orders and organize items before deliverying them to exhibit booths. (2) An area adjacent to the dock where freight trucks wait until they may unload.

STAND:  European term for booth.

STANDARD INDUSTRIAL CLASSIFICATION (SIC):  A standard numerical code system used by the U.S. Governemtn to classify products and services.

STOCK BILL:  A list of specified materials and sizes.

STOCK EXHIBITS:  A predesigned unit adapted to particular use by identification, color, graphics, and minor structural modifications.

STRIP LIGHT:  Fluorescent lighting wired in a line.

STUD:  Vertical structural wall support of wood or metal.

SUBCONTRACTOR:  Company retained by general contractor to provide services to exhibitors or show management.

SUPERVISION:  Fees charged by the offical contractor to supervise installation and dismantling labor for exhibits.

SYSTEM:  A stock set of components which can be put together to make an exhibit.

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Lanham, MD 20706
Phone: 301-306-9000 Fax: 301-306-9318